The same next-generation Yaris production platforms listed in 2011
Seems to have become a piece of “heart. ” Camp in the product, , the sales situation for manufacturers to “ease”, only since last June listing has been weakness, so the manufacturers’ concern. “
It is reported that recently executives have to “drag” of the lowered sales target this year’s sales target to 20, 000 10, 000 to 15, 000. And being into the “limbo” in comparison. Plans to sell 155, 000 this year, remains unchanged; and just on the market in June this year, still “bold” expected sales of 20, 000.
“Cash”
Living in the present “cold case” situation, an exclusive insider recently told reporters, models for replacement in 2011 and listed, labeled internal generation number is “020X”; and that generation is still ” NBC-2 “platform, production, and cash to keep the same platform. The sources also said that the year after the annual updating of the model is expected to reach sales targets 46, 000 units.
It seems that in the next two years, the focus will be on marketing and these two can “impulse” of the vehicle body. The manufacturers hope the new generation in the year after after, to sweep away the “decadence” of the situation, the real credit for the sales stand.
Guangfeng level temporarily “frozen”
As the first compact car, but also as the award-winning in Europe. When more than one year of its introduction, this car actually looks bright personality in China “acclimatized. “
“Cash”
From 1 February sales point of view, a new implementation of the FAW from 1799-2618 growth, while sales of 1512 but never reduced to 966. In the first quarter 6837 sales of nearly twice as much.
Not optimistic about sales figures, so that high-level cold heart. “The recent period of time as well, we will not easily put promotional costs and operating costs invested in this model, unless the activities can have a truly effective program. ” A relevant person responsible for marketing said.
These people, but also sincere advice to the media how the “stimulus” auto market performance. It seems that marketing has always been known for having a really difficult problem.
“Cash”
Former general manager of GE and Toru have had a “love-hate intersection” of the past. According to him, in the sales of bad things, he was to ride to work to Ming, claiming to wait until “sales go up, only for other cars to work. ” Result, the total Ge have to work for several months and only companion. Later, his “body bone used to” give up the ground, and re-riding.
Market analysts have pointed out that the weak market performance and the high price of a certain relationship. The source also said that even when the recently launched flagship fine line, but with the lack of purchasing power of 80 is contradictory. For the original set of audience, Feng Xingya to the media candidly reveal “the dissemination of results did not achieve the desired objectives”, according to the pre-set sales target is to position it in the younger 80 to buy the first car. According to market feedback, the current car is a major consumer groups have the economic strength of the family to buy a second vehicle or third car, apparently the target audience had a certain offset.
As sales growth ace Guangfeng
Performance “poor”, so pay more attention to the “effective. ” No doubt, will be the key to driving the overall sales, “ace. “
“”
It is understood that last year’s excellent harvest of 150 000 transcripts, but in the end it did not because even the 20 000 sold, resulting in sales of 17. 5 targets not successfully completed. Therefore, it is easy to understand will be Guangfeng into “limbo”, while the high hopes.
In May, Vice President Hu Su in the interview with this reporter also said that this year’s sales target of 20, 000, next year will increase to 5 million. He also said that the second plant’s 160, 000 capacity production lines to meet the current production plan. Even the industry’s low-cost market such comments cause, “for, the task can not be completed this year, read on to see if it’s an impulse. “
Say the least, if not complete 185, 000 this year, a relatively conservative sales target, its face lie? In this perspective, naturally became the key Guangfeng win a trump card. (Text/Gui Yuan Yuan)
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